Accelerated Digital Media

Project Title: Accelerated Digital Media (ADM) – Website Optimization, Development & Maintenance.
Role: Freelance Web Developer & UX Optimizer
Tools Used: WordPress (Custom Theme/Plugin), HTML, CSS, JavaScript, PHP, Advanced Custom Fields (ACF), FacetWP, Gravity Forms, WP Engine

Project Description:

As a freelance developer for Accelerated Digital Media (ADM), I was tasked with enhancing and maintaining their existing WordPress website, originally built by WePropagate. My work focused on performance optimization, UX improvements, and feature implementation, all while ensuring the site remained secure and aligned with ADM’s marketing goals.

Collaborating closely with ADM’s team, I delivered measurable improvements to the live site, including redesigned layouts, streamlined user flows, and faster load time, all without disrupting existing functionality.

Key Contributions:

• Form & Conversion Optimization: Redesigned forms (Gravity Forms) to improve usability and submission rates.

• Content Presentation: Revamped case study and landing page layouts to enhance readability and engagement.

• Frontend Adjustments: Updated styling and interactive elements using HTML, CSS, and JavaScript.

• Performance Gains: Achieved significant improvements in Lighthouse scores through code optimizations and caching strategies.

• Ongoing Maintenance: Implemented security updates, fixed broken links, and ensured plugin/theme compatibility.

Tools & Technologies:

• Frontend: HTML, CSS, JavaScript, Gutenberg

• Backend: PHP, Advanced Custom Fields (ACF)

• Third-Party Tools: FacetWP (filters), Gravity Forms

• Hosting: WP Engine

Challenges & Solutions:

• Challenge: Balancing design changes with performance.
  Solution: Optimized assets and leveraged caching without compromising UX.

• Challenge: Maintaining stability during updates.
  Solution: Rigorous testing and incremental deployments.

Impact:

My work resulted in a faster, more intuitive website with higher engagement and improved SEO performance. The site now better supports ADM’s marketing initiatives while remaining secure and up-to-date.

Disclaimer: Publicly visible work shown only; proprietary logic and internal systems omitted per NDA.