Ascend YDI

Project Title: Ascend Youth Leadership & Development Institute Website

Role: WordPress Developer & Content Strategist

Project Description

Ascend Youth Leadership & Development Institute (AYLDI) is a Canadian nonprofit focused on youth leadership, skills development, mentorship, and career pathways, particularly for international students.

Referred to the project through a client recommendation, I transformed the organization's initial site structure and overview into a complete, responsive WordPress website. Beyond design and development, I wrote and structured the website's content to communicate its mission, programs, and value to prospective participants and partners.

Key Contributions

• Website Design & Development: Built a responsive, multi-page website using WordPress and Elementor.

• Content Strategy & Copywriting: Wrote and organized website content from the client's initial brief, maintaining consistent messaging across pages.

• Program Presentation: Structured six core programs into clear, accessible sections.

• User Journey: Created a guided pathway from getting started through skills training and mentorship to career launch.

• Calls to Action: Organized clear pathways for participants, prospective mentors, and potential partners.

Tools & Technologies

WordPress, Elementor, Content Strategy, Website Copywriting